Jeff DeLaCruz

President | Co-Founder at Products On White Photography

Jeff DeLaCruz has held a variety of roles in the photography industry since 1998. Jeff began their career in the United States Army Reserve as a Sergeant, where they worked as a civil affairs specialist. In 2002, they began working as a freelance photographer, specializing in fashion and lifestyle photography. In 2005, they started Jeff DeLaCruz Photographic Services, where they worked as a freelance retoucher, digital tech, and photo assistant. In 2008, they co-founded Northlight Studio: Chicago, where they served as studio manager. In 2011, they became President and Co-Founder of Products On White Photography. Finally, in 2012, they took on the role of Adjunct Professor of Lighting Theory at Harrington College of Design.

Jeff DeLaCruz obtained a Certificate Of Entrepreneurship from the City Colleges of Chicago-Goldman Sachs 10,000 Small Businesses in 2016. Jeff also earned a BA In Professional Photography from the Brooks Institute in 2007, with a concentration in advertising.

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