Cristina de Diego Estrada

Cristina De Diego Estrada is a seasoned marketing professional with extensive experience in the media industry, currently serving as the Head of Marketing & Digital Business at PRISA for EL PAÍS since March 2018. In this role, Cristina leads marketing strategies for both digital and offline business segments, as well as overseeing product sales and partnerships. Previously, experiences include serving as Marketing Manager and Promotional Manager at Diario EL PAÍS, where Cristina developed comprehensive marketing strategies, and as Subscriptions Manager at El PAÍS, focusing on customer service and subscription strategies. Cristina's earlier career includes a role as Loyalty Manager at Orange, where responsibilities encompassed the launch of internet activities in Spain. Academically, Cristina holds advanced degrees from IESE Business School and a Bachelor of Business Administration from UCM.