Cynthia Herrera Montemayor

Cynthia Herrera Montemayor is an experienced marketing professional with a strong background in promoting Peru as a tourism destination. Currently serving as a Market Specialist at Promperu since June 2018, Cynthia leads marketing activities and maintains daily communication with PR and community manager agencies. Previously, Cynthia held positions such as Marketing Analyst at Alianza del Pacífico, where responsibilities included developing marketing plans and identifying new market segments. Additional roles at Promperu encompass Tactical Alliances Analyst and Marketing Assistant, focusing on advertising partnerships and project implementation. Cynthia's educational credentials include a Bachelor’s degree in Administration and International Business, supplemented by specialized programs in marketing and executive training from various respected institutions.