Russell Williams

Russell Williams is an accomplished creative executive with extensive experience in leading design and branding initiatives across various industries. Currently serving as Chief Creative Officer at Proof Syrup since August 2020, Russell has successfully expanded the product line from three to 23 items, contributing to a significant profit increase projected to reach $10M in 2023. Previous roles include Chief Marketing Officer - Pro Tem and Creative Director at Invisible Rocket, where Russell implemented impactful design projects for major clients such as Ford Motor Company and Wendy's. As a co-founder of Mammoth Ideas and FIDO Global LLC, Russell developed innovative branding and problem-solving strategies, achieving notable outcomes including a sustainable Hershey’s product line and the design of American Express offerings. With a strong visual communication background from Syracuse University and prior experiences in various creative leadership roles, Russell combines artistic vision with strategic acumen to deliver substantial business results.