Lisa Stroud

Lisa Stroud (Westhafer) is a seasoned professional with extensive experience in marketing and strategy. Currently serving as SVP of Experience Strategy at PROPELLER since May 2024, Lisa also founded True Beauty Lashes in January 2020. Prior roles include SVP of Engagement Strategy at ConcentricLife and Vice President of CX Strategy at GSW, a Syneos Health company. At Mirum Agency, Lisa held the position of Senior Director, Strategy & Planning, focusing on Unilever's Shopper Marketing Customer Experience and Marketing Automation. Additional experience includes roles as Marketing Director at Matrixx Shopper Marketing, Founder/Operations & Marketing Lead at Starpoint, and various marketing positions in the mortgage industry. Lisa earned a BA in Communications from San Diego State University and a Certificate in Women's Entrepreneurship from Cornell University.