Evert Appels

Evert Appels is an experienced professional in conversion rate optimization (CRO) and digital marketing, currently serving as CRO Lead at Propeller and an Experimentation Consultant at xp.lab. Previously, Evert held the position of CRO & Data Insights Lead at Tribal Worldwide Spain and Conversion Rate Optimization Manager at HSBC. Evert has a history of leadership roles at Tribal Worldwide Spain and has contributed significantly to the e-commerce strategies at HP, where responsibilities included establishing CRO frameworks and managing international teams. Evert's educational background includes a degree in Digital Transformation and Innovation Leadership from IE Business School, a Master's in Mass Communication/Media Studies from Universitat Ramon Llull, and a Bachelor's in English/Spanish Language and Literature from the University of Antwerp.