PROTA FIORI’s Founder & CEO, Jennifer acts as Creative Director. Her vision celebrates old Hollywood lady-like European stylish flare from the 1950s. She has taken this era as the brand’s inspiration and reimagined it in today’s modern world.
Jennifer has combined her significant expertise in the Italian luxury footwear sector and appreciation for Mother Earth to be a pioneer in the footwear industry, reducing its negative footprint on the environment and encouraging conscious consumerism.
Jennifer's career experience covers some of the leading fashion companies in the luxury footwear world and includes exposure from manufacturing, supply chain and logistics through product development, marketing, sales, PR and general management areas.
Jennifer's wish from day 1 has been to make a positive impact in the fashion industry, one feminine step at a time.
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