Elodie Weisbein

Elodie Weisbein is an accomplished marketing professional with extensive experience in the beauty and salon industry. Currently serving as Directrice de Marque for Provalliance since July 2017, Elodie manages a portfolio of four brands, overseeing marketing, branding, and customer experience for 750 salons across France. Previously, in the role of Directrice Marketing France, Elodie handled a larger portfolio of ten brands, leading a team of twelve. Prior to Provalliance, Elodie held various marketing positions at Sephora-LVMH, including Responsable Marketing Services Make-Up Europe, where responsibilities included defining marketing strategies for beauty services and launching innovative concepts like the "Make-up Bar." Elodie's career began with roles at Moët Hennessy, Berluti-LVMH, and Cartier, following a Master of Science in Management with a focus on Marketing from ICN Business School.