Tanushikha Khichi is currently working as a Strategy & Consumer Insights at Proximo Spirits. Prior to this, Tanushikha held the position of Consumer & Market Insights at Bed Bath & Beyond, a US retail giant. Tanushikha has experience in market research, consumer analysis, and brand storytelling from their previous roles at Simon Vision Consulting, Kantar, Drshti Strategic Research Services Pvt. Ltd., Ogilvy & Mather, PepsiCo, and Lupin. Tanushikha holds a Master of Science in Marketing Analytics from the University of Rochester - Simon Business School, a Master of Business Administration in Communication Management from SYMBIOSIS INTERNATIONAL UNIVERSITY, and a Bachelor of Engineering in Biotechnology from Manipal Institute of Technology.
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