MR

Mariella Raffo

Vice President, Research (entertainment, Media Technology) at PSB Insights

Mariella Raffo has a strong background in research and analytics in the entertainment and media technology industries. Mariella started their career in 2004 as a Research Assistant at Yale University's Department of Psychology. In 2005, they joined the National Research Group as a Research Analyst, where they worked until 2008. Mariella then moved to Nielsen, where they served as an Account Manager for Nielsen VideoScan until 2009. Following that, they joined The Walt Disney Studios and held various roles, including Senior Business Analyst and Manager, Industry Analytics & Strategic Planning. Mariella also worked as a Manager in the Research department from 2016 to 2020. Currently, Mariella is working as the Vice President of Research at PSB Insights, specializing in the Entertainment, Media, and Technology sectors.

Mariella Raffo obtained a Bachelor's degree in Biology (Neurobiology) from Yale University in 2004. In terms of additional certifications, they completed a Management Accelerator program as part of the Hispanic & Latino Leadership Academy at McKinsey & Company in 2023. Mariella also obtained certifications in Business Strategy, Problem Solving, and Adaptability & Resilience from McKinsey & Company in 2023. In 2017, Mariella obtained a certification in Data Analytics - SQL, Tableau, and Advanced Excel from General Assembly. Mariella also has a certification in Market Research: Leadership from Informa, although the year of obtaining this certification is not provided.

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