Kees Wolswinkel has extensive experience in the field marketing sector, serving as Managing Director of PSfm since July 1996, focusing on brand growth through field marketing strategies. In addition to this role, Wolswinkel co-owns PSfm Traint and PSfm Retail, the latter specializing in retail marketing and brand store management. As Head of the Board of Directors at EFMP since March 2018, Wolswinkel plays a key role in enhancing field marketing services across Europe. Previously, Wolswinkel held the position of Chairman at the Dutch Field Marketing Association from July 2004 to January 2011. Academic credentials include a degree from HBO University, earned between 1982 and 1986.
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