Zeina B.

Zeina B. has a range of work experience in various senior marketing and communications roles. Zeina worked at PSP Investments as the Senior Director Communications from October 2019 to present, and prior to that, they were the Director, Identity & Branding from September 2016 to October 2019. Before joining PSP Investments, Zeina worked at Ivanhoé Cambridge as the Senior Director, Strategic Marketing from October 2014 to August 2016. Zeina also held the role of Regional Director, Marketing from April 2011 to October 2014, where they created and launched the "MARKETING IN MOTION" Forum and developed an iPad app for the Leasing Department. Zeina's earliest work experience was at Cara Operations, where they served as the Area Marketing Manager for Quebec from March 2001 to December 2001, working within a team environment to carry out marketing functions for the Harveys Restaurant Chain.

Zeina B. has a diverse educational background. Zeina began their education in 1989 at Mougins School, where they completed their A-Level examinations in 1992. Zeina then pursued higher education at Concordia University from 1992 to 1995, earning a Bachelor's Degree in International Business with a focus on Marketing. Continuing their studies, Zeina attended McGill University in 1996 and 1997, obtaining a Certificate in Public Relations Management.

In addition to their academic achievements, Zeina holds a certification as a Certified Marketing Director (CMD) from the ICSC (International Council of Shopping Centers). However, the specific timing of when they obtained this certification is not provided.