Brian Karadsheh

Brian Karadsheh is an accomplished professional in analytics and digital media strategy, currently serving as VP, Director of Analytics at Publicis Collective since August 2019. Previously, Brian held positions as Associate Director of Analytics at Campbell Ewald and Sr. Brand Communication Strategist at GTB, where responsibilities included leading messaging strategies and collaborating with analytics teams to optimize communications. Experience at IPG Mediabrands as Sr. Manager - Decision Sciences involved guiding executive leadership with comprehensive reporting and measurement for various business lines. Earlier roles included Sr. Digital Media Analytics Manager at Team Detroit, managing analytics for national Ford digital media initiatives, and an Analyst position at Starcom. Brian earned a BA in Marketing from Michigan State University in 2010.