Parth Awasthi is a seasoned business manager at Publicis Groupe since August 2022, specializing in overseeing prominent beauty and hair brands on platforms like Amazon, Criteo, and Google within the EMEA marketplace, managing significant budgets in excess of €300,000. Prior to this role, Parth served as a digital marketing associate at AdYogi, focusing on marketing strategies for clients in the Apparel and Footwear sector. Parth's earlier experience includes positions as a digital marketing consultant at M/S Binge Foods and as a senior digital media executive at WATMedia Pvt Ltd, where responsibilities included social media content creation for a highly engaged brand. Parth initiated a career in digital marketing through internships at Infocorp Software Solutions and Xebec Digital after completing a Master's degree in digital marketing from the University of Southampton and a Bachelor's degree in Computer Science from Jaypee University of Engineering and Technology.
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