Vanessa Beckhoff Ferrero

Vanessa Beckhoff Ferrero is a seasoned marketing and strategy professional with extensive experience in leading strategic initiatives across notable agencies. Currently serving as SVP Strategy Director at Publicis Groupe since July 2024, Vanessa previously held key roles including Vice President of Strategy and Strategic Planning Director at FCB Chicago. Earlier experience at Leo Burnett encompasses positions from Junior Strategic Planner to Senior Strategic Planner. Vanessa's strategic insight was also demonstrated at SOCIEVEN as a board member, where fundraising and marketing initiatives significantly impacted the organization. Further career highlights include roles as Account Director at TuDescuenton.com, where Vanessa improved company structure and profitability, and Director of Communications at Tactus Pro, focusing on client relationships and brand events. Vanessa holds a Master of Integrated Marketing Communications from Northwestern University and a Bachelor in Mass Communications from Universidad Católica Andrés Bello, specializing in Advertising.