Natalie Acton

Natalie Acton is a Senior Manager of Data Strategy at Publicis Sapient since June 2023, where responsibilities include leading the creation and execution of data-driven strategies aligned with client business objectives and overseeing comprehensive data solutions. Prior to this role, Natalie served as the Director of Social Media for Volunteering Untapped ATX and held positions at PS AI Labs, including Manager of Analytics and Data Analyst. Experience at Fox News as a Senior Marketing Data Analyst involved establishing marketing analytics for a streaming service, while previous roles at Choice Hotels International and various internships provided foundational expertise in media analysis and social media strategy. Natalie holds a Bachelor's Degree in International Business and Marketing from Georgetown University and a Bachelor's Degree in International Business/Trade/Commerce with a focus on Marketing from University College Dublin.