Babs Kehinde is a seasoned professional in the digital advertising industry, currently serving as Senior Director, Commerce Media - EMEA at PubMatic since August 2019, where the focus is on empowering independent app developers and publishers. Prior experience includes roles such as Customer Success Director at Lineup Systems, Business Development Director for Publisher Solutions at OpenX, and Sales Director for the UK at Ezakus. Babs also held key positions at Essence, Yahoo!, teletext, ft business, and Daily Telegraph, demonstrating a robust career spanning over two decades with expertise in business development, advertising sales tools, and programmatic advertising markets.
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