Yvan Rochefort

Yvan Rochefort currently serves as the Africa Commercial Area Manager at Puig, starting in May 2024, where responsibilities include business strategic planning, distributor management, and operational oversight. Prior experience includes roles at Groupe Casino, where Yvan managed global customer portfolios totaling €500M and negotiated trade terms across EMEA, LATAM, and Asia. Additionally, Yvan's background features positions such as Merchandise Manager at Casino Global Sourcing and Sales Manager at Auchan Retail, with an early career as Process and Organization Manager at GREEN CHANNEL and Assistant Marketing Manager at THE FAZE TWO GROUP – CARGO. Yvan possesses dual Bachelor of Business Administration degrees from MBS School of Business and La Trobe University, specializing in marketing, luxury, international business strategy, and project management.