Rocío González

Rocío González is a seasoned digital marketing and e-commerce analyst with extensive experience in web analytics and conversion rate optimization. Currently employed at Pullmantur since January 2016, responsibilities include implementing and modeling data for travel products in Google Analytics, managing various tool configurations, and optimizing performance. Previous roles include web analyst and CRO at Casa del Libro and Accenture Interactive, where involvement in dashboard creation, reporting, and migration projects were key tasks. Additional experience encompasses UX consulting and database segmentation for email marketing campaigns at Accenture. Rocío's early career features roles in communication and logistics across multiple companies. Educational qualifications include a master's degree in Web Analytics and Conversion Rate Optimization from KSchool and several specialized courses in administration, business management, and audiovisual communication from prestigious institutions.