Azar Hafizi

Azar Hafizi has a strong background in business development and publisher development in the digital advertising industry.

Starting in 2008, Azar worked at Mode Media Corporation (formerly Glam Media) as an Associate Director of Network Strategy, where they were responsible for expanding the organization's publisher base and launching new affiliate programs. Azar achieved a 100% increase in the number of publishers and recognition as a top 20 web property by comScore.

From 2009 to 2011, Azar served as the Director of Publisher Development at 47 Media, Inc., where they crafted training programs to recruit new affiliates and expand existing relationships. Azar also used web analytical tools to develop a market map.

Moving on to Monster in 2011, Azar became a Key Account Manager, selling various types of advertising to national accounts in the higher education field. Azar successfully grew the vertical into a $2M+ book of business within 12 months.

From 2013 to 2014, Azar worked as a Business Advisor at Azar Hafizi Advertising Consulting, providing digital publishing strategies and mobile marketing advice.

In 2014, Azar joined Conversant, Inc. as a Senior Account Manager, where they cultivated and drove the development of advertiser relationships within the mobile and web advertising vertical.

Azar then became the Director of Publisher Development at AdColony from 2014 to 2017, where they developed partnerships with publishers and oversaw various verticals.

From 2017 to 2020, Azar worked at VRTCAL Markets, Inc. as the Director of Global Supply Partnership - Publisher Development. Azar handled a program that handled 5B+ ad requests, resulting in 130% YoY growth. Azar also focused on pre-qualifying new publishers and increasing revenue from new partners.

As a self-employed business development consultant from 2020 to 2022, Azar provided consultation services to Fastener and Adapex, assisting publishers with monetization and optimization of programmatic channels and partnerships.

Currently, Azar works as a Business Development Manager (Publishers) at PulsePoint, a leading global authority in programmatic health technology. Azar'srole involves accelerating the discovery and activation of patients and providers, helping publishers increase yield through actionable insights.

Overall, Azar has demonstrated expertise in business development, publisher development, and monetization strategies in the digital advertising industry.

Azar Hafizi obtained a Bachelor of Arts degree in Electronic Communications from San Francisco State University. Additionally, they have earned various certifications throughout their career, including The Trade Desk Edge Academy Certified: Executive Program and Edge Academy Certified: Marketing Foundations from The Trade Desk. They also hold a CA Real Estate License obtained from the California Department of Real Estate in December 2003. Another certification they possess is a Notary Public License obtained from the National Notary Association in August 2020. Finally, they have a California Mortgage Loan Officer certification obtained from Guaranteed Rate in January 2021.