Mathias Wendholt

Mathias Wendholt is an experienced marketing professional with a strong background in the motorsport sector and consumer products. Currently serving as the Director of Marketing Motorsport at PUMA Group since July 2022, Mathias previously held various senior roles at Red Bull from April 2006 to December 2021, culminating as Head of Marketing Global Consumer Products Germany. Throughout the Red Bull tenure, responsibilities included strategic development, national business planning, and team leadership across multiple marketing disciplines. Mathias holds a Diplomsportwissenschaftler degree in Ökonomie und Management from Deutsche Sporthochschule Köln and a Vordiplom in Sportwissenschaften from Ruhr University Bochum.