Bahador Shojapour

Bahador (Baha) Shojapour currently serves as the Head of UX Design at Pura and has extensive experience in design leadership roles across multiple prominent companies. Notably, Baha was a Senior Product Design Manager at Google, leading UX for Shopping Ads, and a Design Director at PayPal, overseeing a team of over 40 designers for global shopping experiences. Previous roles include UX Director at Macy's, Sr. Design Director at Samsung Electronics America, and Associate Design Director at AT&T. Baha is also a member of the Design Leadership Forum at InVision, focusing on advancing design leadership practices. Baha holds a B.F.A. (with Honors) in Graphic Design from Laguna College of Art and Design and has experience as an instructor in the history of graphic design.