Alan Soh

Alan Soh is an experienced marketing professional with a diverse background in market management, branding, and sports marketing. Currently serving as Market Manager at Canyon Bicycles GmbH since November 2018, Alan develops marketing strategies and oversees events. As Co-Founder of The Autobus since May 2017, Alan leads branding and merchandise initiatives while providing innovative storytelling. Additionally, as Sports Marketing Manager for PURE Sports Nutrition under the SimplyActive banner, Alan manages athlete ROI and sponsorship impact. Previous roles include business development consulting at TripleFit, Market Development Manager at Specialized Bicycle Components, Bike Specialist at HiVelocity Events Pte Ltd, and Marketing Executive at CANNASIA PTE LTD.