Sónia Abreu Sebastian

Sónia Abreu Sebastian is a seasoned professional with extensive experience in management and consulting, currently serving as a Senior Partner and Associate Partner at pur'ple I purpose by people since November 2021. Sónia is also the Founder and Managing Director of Once Upon a Dream, Lda., a company focused on real estate investment and renovation, emphasizing the restoration of historical properties. Prior roles include Corporate Director at GFI Portugal, where Sónia played a pivotal role in organizational and cultural transformation, and Board Member at Turismo de Portugal, overseeing education for hospitality schools. Sónia's career began at Hay Group, where multiple roles from Consultant to Manager involved optimizing organizational structures and developing HR strategies across various industries. Educational credentials include advanced management programs at Northwestern University's Kellogg School of Management and Católica Lisbon School of Business and Economics, as well as specialized studies in Business Administration and Labor Law.