Josefina Soto

Josefina Soto has a strong background in marketing and innovation, with experience working as a Directora de consultoría at Rompecabeza - The Marketing Company. Josefina has also worked in various roles such as Business Designer and Design Researcher at Banco Santander. Josefina has a passion for user experience (UX) research, having served as a UX Researcher at MIND - method, innovation & design. Josefina has also contributed to brand planning and strategy as a Brand Planning Assistant at VMLY&R. With a diverse educational background in branding, design, and marketing, Josefina is well-equipped to excel in the field of innovation and entrepreneurship.