Christina Xu

Christina Xu is a seasoned professional with extensive experience in operations and brand management. Currently serving as Chief Operating Officer and previously as Vice President of Brand Management at QE Home | Quilts Etc since January 2020, Christina has a solid foundation in product development, evidenced by a prior role as Director of Product Development at the same company from 2013 to 2018. Additional experience includes a position as Business Development Consultant for entrepreneurship@UBC and internships in industrial design at Loft and CW&T. Christina holds a Master of Business Administration from The University of British Columbia and a Bachelor of Fine Arts in Industrial and Product Design from the Rhode Island School of Design, alongside a certificate in Business in China from Fudan University.