Andrea Soto

Brand Designer at Qida (home-care)

Andrea Soto has a diverse work experience spanning several roles and industries. Andrea started their career in 2015 as the Outgoing Global Internship Program Director at AIESEC Local Committee ITESM Monterrey. In 2016, they held a Design Internship position at DriveOp - Business Acceleration Firm and also served as part of the National Support Team at AIESEC en México.

In 2017, Andrea worked as a Content Creator for Social Media at Juice and Me, where they designed engaging and relevant content for Instagram and Facebook, resulting in increased brand visibility and customer loyalty.

From 2018 to 2019, they represented Mexican culture at Walt Disney World as a Cultural Representative, ensuring an excellent customer experience while learning from the Disney culture.

In 2019, Andrea joined Live Large Design as a Brand Designer, where they played a crucial role in developing brand identities and creating graphic materials to attract target audiences effectively.

Andrea also worked as a self-employed Graphic Designer from 2019 to 2022, specializing in strategic brand development for various businesses. Andrea crafted graphic identities, developed content for social media, and created advertising campaigns aligned with brand guidelines for maximum impact and engagement.

Currently, Andrea works as a Brand Designer at Qida, a home-care company, starting in 2022.

Andrea Soto completed their Bachelor's degree in Animation and Digital Art from Tecnológico de Monterrey, spanning from 2012 to 2017. In 2016, they briefly attended Universidad del Desarrollo but did not obtain a degree at that institution. In 2021, Andrea started pursuing a Master's degree at Universitat Autònoma de Barcelona, which they will complete in 2022.

In terms of additional certifications, Andrea obtained "The Strategy of Content Marketing" from the University of California, Davis in August 2020. Andrea also completed a course on "International Women's Health and Human Rights" through Stanford Online in May 2020. Additionally, they acquired a certification in "Inbound Marketing" from HubSpot Academy, although the specific month and year of completion are unknown.

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