Matthew L.

Matthew L. has a diverse work experience spanning various roles and companies. Matthew started their career as a Change Manager at MND, where they managed CRM and inventory/Order Management System upgrades and migration. Matthew then worked as an Account Manager at CW Co., Ltd., handling digital and GTM projects.

Matthew later joined Massey University, where they held various digital marketing and support roles. Matthew then became a Digital Marketing Executive at AA New Zealand, supporting digital strategy development and delivery for various AA business units.

After that, Matthew joined The Warehouse Group as a Group Marketing Automation Specialist, where they worked with all brands within the group. Matthew also served as a Key Consultant in the MarTech & Loyalty/MarketClub team and as a Workstream Lead in the eCommerce project.

Matthew then moved to CW Co., Ltd. as the Head of Digital Products, leading the company's digital transformation. Matthew provided management consulting in business advisory, product-led growth, and high-performance team building.

Next, Matthew worked at Datacom as a PM/Senior Consultant, focusing on digital platforms and personalization. Matthew supported GM to C-level executives with digital strategy, transformation, and solution design.

Currently, Matthew is the Qrious Product Chapter Lead/Product Manager at Spark New Zealand. Matthew manages a portfolio of platform and software products and supports growth initiatives to develop customer-centric products.

Overall, Matthew's experience includes roles in digital marketing, product management, digital transformation, and management consulting, with a particular focus on MarTech, digital platforms, and customer experience optimization.

Matthew L. holds a Bachelor of Business degree from Massey University. Matthew also obtained a certificate in Technology Product Solutions (Level 5) as a Salesforce Developer from MISSION READY. Additionally, Matthew has a certificate in UX & Web Design from Yoobee College of Creative Innovation and a Certificate of Digital Marketing from Marketing Association New Zealand. Matthew completed their secondary education at Takapuna Grammar School. Matthew also holds several additional certifications, including Certified Scrum Master® from Scrum Alliance, Professional Scrum Product Owner I from Scrum.org, Salesforce Certified Marketing Cloud Email Specialist, and Salesforce Marketing Cloud Administrator.