Lucía Blanco Picó

Lucía Blanco Picó has a diverse work experience in marketing, PR and digital marketing. Lucía began their career in 2013 as a PR and Marketing Specialist for Saltarinas, a production of events company, where they were responsible for preparing and editing press publications, creating content plans, and establishing and maintaining relationships with press and public interest groups. Lucía also worked in Inbound Marketing, creating strategies and developing content campaigns.

In 2014, they worked as a B2B Digital Marketing Associate for AIDIMA, a Technological Institute of Furniture, Wood and Packaging. Her responsibilities included creating and implementing a B2B marketing plan, PPC actions, Social Media management, email marketing campaigns, and website content and updates.

Lucía also worked as a Demand Generation Specialist for ASEALIA, a company dedicated to the commercialization of bathroom equipment products. Her responsibilities included market research, marketing campaign strategy building, outbound customer-facing communications definition, and digital content development.

From 2014 to 2016, Lucía worked as a B2B Marketing Manager for Europe and LATAM for Aleyant, a web-to-print, estimating and production, and prepress automation workflow SaaS software for graphics professionals. Her responsibilities included market research, company's marketing and growth strategy definition, customer journey mapping experience development, content marketing, SEO, SEM, Social Media, E-mail marketing, paid media actions, creating company presentations and webinars, whitepapers and press release compositions.

In 2020, Lucía became a Senior Marketing Manager for Quality Clouds, a platform to accelerate secure and reliable SaaS development with automated code and configuration reviews for Salesforce, ServiceNow and Office365. Her responsibilities included leading the Marketing department, creating and executing integrated ABM multi-channel campaigns with a focus on driving pipeline creation and customer retention to drive qualified conversions.

Most recently, in 2021, Lucía began working as a Senior EMEA Marketing Manager for Infinity, where they plan, executes and reports on SEO, SEM, social media, email marketing and email nurturing, paid media actions, webinars and events.

Lucía Blanco Picó has a comprehensive education history. Lucía obtained their Degree in Audiovisual Communication from CEU Cardenal Herrera University in 2006. Lucía then went on to pursue a PhD in Interdisciplinary Communication from the University of Valencia from 2006 to 2008. In 2009, they obtained a Master's Degree in Compulsory Secondary Education from the University of Valencia and a Master's Degree in Gender and Policies of Equality from the same university in 2012. In 2013, they obtained an Official Master's Degree in Communication and Digital Branding from CEU Cardenal Herrera University. Additionally, they have obtained several certifications throughout their educational career, including an Intensive French course (A1) from the Institut français in 2020, a Certificate of availability to teach in English from the Generalitat Valenciana - Consellería de Educación in 2013, an English language scholarship (C1) from the Ministry of Education, Culture and Sport in 2009 and 2007, a Superior Certificate of English from the Escuela Oficial de Idiomas in 2004, and an English language scholarship (C1) from the Valencian youth institute (IVAJ) in 2001.