Jeff Rosenblum

Jeff Rosenblum began their career in 1993 as the Director of Online Research at King, Brown & Partners. In 1998, they became the Co-President of Questus, where they focused on developing processes to break down the boundaries between research, strategy and creative. Jeff also contributed to industry publications such as Fast Company, Ad Age and iMediaConnection. In 2011, Jeff was the Director/Producer/Writer of The Naked Brand, a story about how corporations can help save the planet. In 2016, they authored the book Friction, which argues that brands need a fundamental change in strategy. Finally, in 2022, Jeff became a WSJ Best Selling Author with their book Exponential: Transform Your Brand By Empowering Instead of Interrupting.

Jeff Rosenblum attended the University of Vermont from 1989 to 1993.