Aditi Soni

Aditi Soni has a diverse work experience in various roles and companies. Aditi started their career in 2014 as a Placement Coordinator at the Indian Institute of Technology, Bombay, where they were responsible for industrial relations and campus recruitment. Aditi then worked as a Management Consultant at GIST Advisory Pvt. Ltd, where they created a tool to help clients find potential NGO partners for CSR activities.

In 2015, Aditi joined Ola (ANI Technologies Pvt. Ltd) as a Product Analyst. Aditi designed and launched the loyalty program called Ola Select and increased acquisition through contextual upsell touchpoints in the app. Aditi also segmented customers and used a cohort-based approach to design awareness campaigns for Ola Money.

From 2017 to 2022, Aditi worked at cure.fit (cult.fit), starting as a Product Manager and progressing to Lead Product Manager roles. Aditi conducted deep research in behavioral psychology to understand motivation for drop-in fitness and built an MVP plan to assign a human coach to all cult pass users. Aditi also merged 7 categories into one Wellness hub on the cult.fit app. Additionally, Aditi launched the overbooking ML engine, improving class utilization, and played a key role in the Cult.fit Customer Experience.

Most recently, in 2022, Aditi joined Quizizz as a Product Manager.

Aditi Soni obtained their Bachelor of Technology (BTech) degree in Metallurgical Engineering and Materials Science from the Indian Institute of Technology, Bombay. This educational journey took place from 2011 to 2015.