Sarah Shaw

Sarah Shaw is a seasoned Creative Brand Manager with extensive experience in brand development and management across multiple sectors. Currently serving as the Creative Brand Manager (Global) for Rab and Lowe Alpine since January 2018, Sarah leads the in-house creative team, overseeing strategic development and implementation of global brand content, as well as management of visual assets. Prior to this role, Sarah held various positions at the Energy Technologies Institute, culminating in the Senior Brand Communications and Events Manager role, where responsibilities included brand strategy, event planning, and digital presence oversight. Additional experience includes graphic design at Inspired Bicycles and foundational design placements. Sarah holds a Diploma in Digital Marketing from CIM, a Prince2 certification, and a First Class BA Hons in Visual Communication from Loughborough University.