Ashley Martin

Ashley Martin has a diverse work experience in the retail industry. Ashley started their career at Zappos Family of Companies, where they served as an Analyst and Supervisor for Merchandise Planning, overseeing sales, inventory, and margin plans. Ashley later became a Supervisor for Pricing and Planning Operations, managing pricing strategies and transitioning to a new pricing system. In their last role at Zappos, they were a Senior Manager of Site Operations, responsible for promotional strategies and the e-commerce strategy for 6pm.com.

Martin then joined REI, where they held several senior management positions. Ashley led the Digital Merchandising and Site Marketing teams, developing go-to-market plans and optimizing conversion and engagement by channel. Ashley also spearheaded the "Get Outside Program," focusing on presenting REI's offerings in a more editorial and activity-focused way. Additionally, they played a key role in launching a new brand and digital experience for REI's outlet business.

Martin's most recent position is at Rad Power Bikes, where they are currently serving as the Director of Sales & Merchandising. Prior to this role, they were the Senior Manager of Ecommerce Merchandising, responsible for creating a digital environment that represented the company's values and provided a superior user experience. Ashley also led integrated marketing campaigns and managed margin performance across multiple product lines.

Overall, Ashley Martin has a solid background in digital strategy, merchandising, and site operations in the retail industry.

Ashley Martin pursued their education starting in 1997 at the University of Washington, where they obtained a Bachelor of Arts degree in Business in the year 2001. Later, in 2015 and 2016, they attended Leadership Tomorrow for additional education, although the specific degree and field of study were not disclosed.