Orlando O. is a seasoned marketing professional with extensive experience in sales and business development across various industries. Currently serving as a Senior Marketing Specialist for Global Markets at BMO Radicle since January 2022, Orlando previously held roles such as Strategic Growth Analyst at Welco and Business Development - Lead Generation at NovAtel Inc. Demonstrating a strong proficiency in Salesforce and marketing automation tools like Pardot, Orlando has contributed to creating effective marketing strategies and improving customer communications. Past positions include Business Development Representative at TripSpark Technologies and Lead Generation Specialist at Trapeze Group, showcasing a consistent ability to bridge marketing efforts with sales initiatives. Orlando's academic background includes a Bachelor of Business in Marketing from Western Sydney University and a Diploma in Business Administration Marketing from Sheridan College.
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