Ayala Roytman

Ayala Roytman is an experienced media professional with a diverse background in content creation and production. As the Founder of VIDEOREDAKCIA since January 2017, Ayala has played a pivotal role in establishing creative initiatives. In the current position as Senior Executive Producer at Radio Free Europe/Radio Liberty, Ayala has developed product concepts and implemented successful content strategies that have significantly increased website traffic and social media engagement. Alongside roles at SROK Documentary and TV RAIN, Ayala served as Editor In Chief and Content Creator at RAMBLER&Co, where responsibilities included managing a team and developing innovative advertising formats. Ayala holds a Bachelor's degree in Theatre/Theater and Dramaturgy from the Russian Academy of Theatre Art and another Bachelor's degree in Multimedia from GITR.