Yves Gohi

Yves Gohi currently serves as the Head of Strategy and Performance Department and previously held the position of Head of Research and Competitive Intelligence Department at RADIODIFFUSION TELEVISION IVOIRIENNE since August 2015. Key responsibilities include collecting diverse information to anticipate market trends and implementing competitive monitoring plans. Additionally, Yves served as the interim Head of Operational Marketing Department, focusing on customer needs, advertising positioning, communication strategies, and operational marketing plans. Prior experience includes managing communication channels for Unilever across seven West African countries and overseeing communication for thirteen brands. Earlier work as a Media Strategist at Cristal Communication involved optimizing communication plans and investments. Yves holds a Master's degree in Marketing from Agitel Formation and a Master's degree in Media Marketing from Media College in South Africa.