Ashley Rodriguez

Ashley Rodriguez is a seasoned marketing professional with extensive experience in retention marketing and strategic innovations. Currently serving as the Sr. Retention Marketing Manager at Radish Fiction since November 2018, Ashley has successfully led cross-functional teams to enhance customer experiences and drive revenue growth through targeted strategies utilizing tools such as Braze and Amplitude. In addition, Ashley owns QuienSoyShoppe, a minimalist lifestyle brand focused on handcrafted soy candles. Previous roles include Senior Marketing Coordinator at HelloFresh and Retention Marketing Coordinator at Etsy, where Ashley implemented data-driven initiatives that significantly improved customer retention. Ashley holds a Bachelor's degree in Marketing and Management from William Paterson University of New Jersey.