Alyssa Atkins, MS-DMA, currently serves as the Digital Marketing Manager at Raiz Federal Credit Union, a position held since March 2020. In this role, responsibilities include executing and managing the credit union’s social media strategy and ensuring that digital marketing functions align with strategic objectives. Prior to this, Alyssa worked at Octopus Advertising Group as a Social Media Manager and at Xistence Media LLC as a Social Media Account Manager, focusing on online marketing strategies and performance analytics. Alyssa holds a Master of Science in Digital Marketing and Analytics from St. Edward's University and two Bachelor of Arts degrees in Business/Corporate Communications from The University of Texas at El Paso.
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