Geoff Giddings

Geoff Giddings is a seasoned professional in the cycling and sports industry with a rich history of managing product development, marketing strategies, and brand management. Currently serving as Shimano Senior Brand Manager at Madison UK since November 2017, Geoff has extensive experience from previous roles, including Product & Sourcing Director and Marketing Director at Raleigh UK Ltd, where significant contributions included the development of Raleigh electric bikes and the successful re-launch of the Raleigh and Diamondback brands. With a career beginning in 1991 at Raleigh UK Ltd, Geoff has acquired expertise in product management and marketing across multiple roles, enhancing brand profiles and driving business growth through innovative product offerings and strategic partnerships.