Richard Lira

Richard Lira is an experienced executive in the printing and graphics industry, currently serving as Vice President at RAND Graphics since January 2023. Prior to this role, Richard held various leadership positions, including General Manager at C2 Imaging from May 2018 to January 2023, and Sales Manager/VP at Thomas Printworks, where responsibilities encompassed regional and national sales management, particularly in point-of-purchase (POP), grand format, and online portals. Richard's earlier experience includes managing a team of Sales Executives as National Sales Manager at A&E - The Graphics Complex, and successfully launching digital print facilities as General Manager at both BookPrint Express and Velocity Press. Additionally, Richard served as Director of Operations at Mercury Printing Company, overseeing commercial printing operations.