Fernando E.

Fernando E. is an experienced sales professional with a career spanning over two decades in various managerial roles within the technology and electronics industries. Currently serving as General Sales Manager at Rand Technology since January 2025, Fernando previously held the position of Country Manager and Global BDM Manager at North Shore Components, Inc. from September 2022 to January 2025. Notable prior roles include Director of Sales for Latin America, Sales Manager for Mexico, and General Manager for Latin America at Fusion Worldwide, and General Manager Mexico at Smith & Associates. Fernando also operated Smartclean from 2013 to 2017, and has extensive sales management experience from previous roles at STMicroelectronics, NIIT Limited, and Ram Electronic Sales Inc. Academically, Fernando is pursuing a program at IPADE Business School and holds both a Bachelor of Engineering in Electrical and Electronics Engineering and a Master of Business Administration from Tecnológico de Monterrey.