Beth Campbell is the AVP of Marketing & Communications at Randolph-Macon College. Beth previously served as the Vice President of Content and Communications for WorldStrides from October 2011 to August 2020. In their role at WorldStrides, Beth was responsible for leading the company's content strategy and solidifying its position as a thought leader in experiential learning and international education. Beth also managed content partnerships and external agency relationships, driving an earned media strategy that resulted in a 25% year-over-year increase in total press mentions.
Beth has also created and executed internal and external communication strategies for change management scenarios in a dynamic professional setting. Beth has served as a company spokesperson and media relations contact, as well as professionalizing the company's social media management by building a team to develop content, manage customers, and grow engagement for 7 brands. Beth has also served on the organization's 7-member health and safety committee, managing all crisis communications and providing strategic guideline on policy and process for the global company.
Beth Campbell graduated with a BSJ from Northwestern University and then went on to earn their MSJ from the same school. Beth now works as a journalist.
They work with David Lesesne - VP for Enrollment & Dean of Admiss. & Fin Aid, Alisa J. Rosenthal - Provost & VP for Academic Affairs, and Paul T. Davies - VP of Administration & Finance. Beth Campbell reports to Robert R. Lindgren, President of the College.
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