Don Lane

Don Lane has had an impressive career in brand strategy and marketing. Don is currently the VP of Global Brand Strategy, Insights & Creative at Rapid7 since June 2023. Before that, they were the Head of Brand Strategy & Marketing at Chewy from 2022 to 2023. Prior to that, from July 2020 to January 2022, they served as the VP of Truly Brand at The Boston Beer Company, where they achieved significant growth and market share for the Hard Seltzer segment through innovative product offerings and marketing campaigns. Before joining The Boston Beer Company, Don Lane was the Chief Marketing Officer at Saucony from 2018 to 2020, where they oversaw brand strategy, digital strategy, creative, PR, and trade marketing. From 2016 to 2018, they worked at DraftKings Inc. as the SVP of Brand & Creative, where they led the brand architecture and positioning for the company. Don Lane's earlier experience includes being the Managing Partner and Executive Director at Arnold Worldwide from 1995 to 2016, where they were responsible for leading various brands and played a key role in the success of Volkswagen's "Drivers wanted." campaign.

Don Lane obtained a Bachelor of Arts degree in Journalism from the University of Richmond. However, no specific information regarding the start or end year of their education is provided.