Cassidy Shield

Cassidy Shield is an experienced marketing executive currently serving as Chief Marketing Officer at RapidSOS since October 2023, overseeing all aspects of marketing for an intelligent safety company that connects life-saving data to first responders. Additionally, Cassidy Shield provides advisory services through Cassidy Shield Consulting, assisting B2B software and tech firms in navigating marketing complexities. Previous roles include Chief Revenue Officer at Refine Labs, Chief Growth Officer, and Senior Vice President of Marketing and Sales at Narrative Science, which was acquired by Salesforce. Other notable positions include Vice President Marketing at Gogo and NetCracker, as well as significant roles at Alcatel-Lucent, Capgemini, and PwC. Cassidy Shield holds an MBA and a Master of Engineering Management from Northwestern University and a BS in Industrial Engineering from the University of Iowa.