Adam Gao

Adam Gao has extensive experience in the digital marketing and data analytics field. Adam currently serves as the Director of Precision and Data at RAPP China, where they lead precision marketing, data, and MarTech solutions. Adam is also involved in the development of RAPPture, a marketing automation platform tailored to WeChat and China's digital ecosystems. Prior to their role at RAPP, Adam held positions such as CRM Director at RAPP, Data Analytics & Strategy Lead at Booming, Digital Marketing Partner at UNDERPROVED, and Data Strategist at Ogilvy. Adam started their career as a Cloud Computing and Data Analysis Engineer at China Mobile Group Shanghai Company Limited, where they gained experience in data analysis and building classification algorithm models. Overall, Adam's work experience showcases their expertise in CRM, SCRM, data analytics, and marketing strategy optimization.

Adam Gao completed their Bachelor's degree in Electronic Information Engineering from the University of Shanghai for Science and Technology in 2013. Adam then pursued a Master's degree in Precision Instruments and Industrial Automation from the same university, which they completed in 2016.