Annica Rantala

Annica Rantala has a diverse and extensive work experience spanning over several industries and roles. Annica has held executive positions in various companies, showcasing their leadership and strategic skills.

Annica began their career as a Picker & Packer at Levi's Footwear & Accessories in 1990. Annica then worked at Stadium AB, where they served as a Visual Merchandiser, Floor Manager, and eventually became Sales Manager and VM Area Manager.

In 1996, they joined In Wear Group as a Sales Executive and Visual Merchandiser. After that, they returned to Stadium AB as a Store Manager and VM Area Manager.

From 2007 to 2009, they founded their own company called Umami Living, where they designed and sold products made from recycled and natural materials.

At Åhléns AB, they worked as a Sales Manager in Marketing & Visual Merchandising and later became a Project Manager in Business Development.

From 2014 to 2017, Annica Rantala worked at Röhnisch Sportswear AB, initially as the Head of Design & Marketing and then as the Creative Director.

In 2019, they joined STRONGER as the Chief Operating Officer (COO) and subsequently became the Chief Executive Officer (CEO) until 2023. During their time at STRONGER, they also worked as an Executive Advisor.

Currently, Annica Rantala is the CEO of Rapunzel of Sweden, where they lead their e-commerce and DIY hair extensions business, primarily serving the Nordic and European markets.

Annica Rantala's education history includes studying Rhetoric, art, and linguistics at Lund University from 1989 to 1990. Annica pursued a Humanistisk Linje degree in Franska at Olympiaskolan from 1986 to 1989. Additionally, they attended Mindset in 2013 for Project Management studies. Furthermore, Annica Rantala obtained a certification in Diplomerad VD - Ansvaret, ledarskapet och verktygen för att lyckas from Di Akademi in 2021. In terms of other certifications, they completed NLP training at Coach 2 Coach, Movement Scandinavia training at SDI & GDQ, and Aktivt Ledarskap training at Stadium AB, though specific timeframes were not provided.