Johanna Saidi

Johanna Saidi has an extensive work experience in the field of business development and IT. Johanna currently holds the position of Head of Business Development and IT at Rapunzel of Sweden since June 2020. Prior to this, they worked at H&M for many years in various roles. Johanna was the Head of Business Solutions, where they were responsible for product development and solution ownership to enhance customer experience and digital expansion for H&M Group brands such as Monki, Weekday, &Other Stories, COS, and Arket. Johanna also led a team of 12 people in this role.

Johanna also worked as a Business Solution Lead for the e-commerce/omni solution at H&M Group New Business, managing the product management for the e-commerce platform used by brands such as COS, &Other Stories, Monki, Arket, and Weekday. In addition, they played a key role in the launch of a new e-commerce/omni solution and transition from the old platform, ensuring the implementation of the customer offer and maximizing business value for each brand.

Before that, they held roles as a Development Portfolio & Group Manager, Service Area Manager Marketing, IT Service Manager/Area Manager, Team Lead/Product Owner for digital campaigns, and Requirement Analyst, working on various IT and marketing initiatives at H&M.

Johanna also co-produced at Appamini, specializing in iOS app development, and worked as an IT/Management Consultant at Generic Systems, where they were involved in command and control system development for the Swedish Armed Forces and strategy and high-level requirements for managing staff competences.

Overall, Johanna Saidi has demonstrated a strong background in business development, IT management, and project leadership in the retail and technology sectors.

Johanna Saidi earned their MSc in Media Technology and Engineering from Linköping University, where they attended from 1998 to 2004.