Irene Santos

Irene Santos possesses extensive experience in digital analytics and web analysis, currently serving as Co-Creator at La Ruta Macguffin since February 2017 and as Digital Analyst Manager at Rastreator since February 2019. In these roles, Irene specializes in data architecture design for Google Analytics and management of tagging through Google Tag Manager. Previous positions include Web Analyst at LIN3S, where Irene developed comprehensive analytics plans, and collaborator at Mondragon Unibertsitatea, providing academic and technical support to marketing students. Additionally, experience includes a marketing role at ORBEA, focusing on web analytics reporting. Irene holds a Master's degree in Applied Statistics and Mathematics from U.N.E.D., a Master's in Digital Marketing from Mondragon Unibertsitatea, and a Bachelor's degree in Audiovisual Communication from Universidad de Málaga.