Cecilia Asp

Brand Marketing Manager at Raw Fury

Cecilia Asp has a diverse work experience spanning various roles in marketing and research. Cecilia began their career in 2010 as a Project Leader at Arctic Paper. Cecilia then worked as a Summer Research Assistant at Karolinska Institutet, where they gained experience in RNA extraction and database management.

In 2012, Cecilia interned at Garbergs, where they conducted industry research and analysis, impressed project leaders with their dedication and quality of analysis, and received requests for assistance on other projects. Cecilia also worked as a Planner Intern at Ehrenstråhle DDB, performing market and competitor analysis, participating in client meetings, and writing reports.

From 2013 to 2014, Cecilia held two roles at Stockholm School of Economics. Firstly, as a Course Assistant for Media Management, they oversaw coordination, management, and relations towards guest lecturers. Secondly, as a Market Analyst, they conducted a market analysis within the field of corporate apartments and temporary professionals in collaboration with a professor.

Cecilia then joined Bosch Rexroth as a Marketing Project Leader in 2013, where they performed independent market analysis, conducted research, acted as project leader, and coordinated projects with partners and company representatives. Cecilia received high praise from the client for the quality of their report and teamwork.

Starting in 2014, Cecilia worked at Fatshark AB as a Marketing Coordinator. In this role, they oversaw the planning and coordination of all marketing efforts, including store page setup, creation of marketing assets, and paid marketing. Cecilia also contributed to content creation and newsletter creation for pre-release phases.

In 2018, Cecilia joined Avalanche Studios Group as a Marketing Specialist. Cecilia was responsible for various areas of marketing, such as influencer outreach, planning and executing marketing campaigns, coordinating with the creative team, and maintaining communication between marketing and development teams. Cecilia worked on projects like Generation Zero and theHunter: Call of the Wild.

During their time at Avalanche Studios Group, Cecilia progressed to the role of Project Marketing Manager and then to Product Marketing Manager. As Project Marketing Manager, they focused on strategic planning, forecasting budgets, and coordinating marketing campaigns. As Product Marketing Manager, they represented all marketing efforts for Second Extinction and Generation Zero, oversaw the pipeline for community and asset creation schedules, and conducted competitor analysis and focus tests.

Cecilia recently joined Raw Fury in 2022 as a Brand Marketing Manager. Further details about this role are not provided.

Cecilia Asp has an extensive educational background. Cecilia obtained a Master's degree in Marketing and Media Management from the Stockholm School of Economics, where they studied from 2012 to 2014. Prior to that, they completed their Bachelor's degree in Business and Economics at the same institution, graduating in 2012. Before their university studies, Cecilia attended Viktor Rydberg Gymnasium Odenplan, where they focused on Natural Science between 2006 and 2009. Additionally, they pursued a Professional Course in Project Management at Berghs School of Communication in 2016. Other than these specific educational experiences, there is not enough information available to provide details about Cecilia's time at Rödabergsskolan and Johannes skola.

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