Ashmita Roy

Ashmita Roy is a seasoned marketing professional with extensive experience in brand and product marketing. Currently serving as a Manager at Razorpay since May 2021, Ashmita focuses on collaborative efforts with social media and product marketing teams to plan and execute product launch GTMs, enhancing customer engagement and brand visibility. Previous roles include Senior Associate in Content and Brand, where a data-driven content strategy was developed, and Senior Content and Social Media Specialist at Interview Kickstart, where social media strategies significantly increased LinkedIn followers. Ashmita also contributed to content creation and communication at HackerEarth, helping grow Instagram followers, and conducted in-depth industry research and content development in earlier positions at Infiniti Research Ltd. and InfoCognitio Solutions Pvt Ltd.